![]() ![]() The usage figures we offer are the result of a two year average through a great many projects. The looser the plaster is the more you will use. ![]() Usage will depend on the extent of your repair. This may prevent the adhesive from bonding and increase the likelihood of plaster breakage when you clamp it. You must make sure that plaster bits and or broken keys are not holding the plaster away from the lath. Failure to follow the directions could render unsatisfactory results. Plaster Magic® Adhesive must be used in combination with Plaster Magic® Conditioner as instructed ( see Instruction Sheet). The Plaster Magic® guarantee will not be honored if our instructions for its use are not followed as stated. Individual bottles of Plaster Magic® Conditioner are available for previous Plaster Magic® customers that need additional material to finish a project. is enough Conditioner to be used with 3-4 tubes of adhesive. Plaster Magic® customers that need additional material to finish a project.ġ6 oz. Individual bottles of Conditioner are available for previous The relationship developed further with an independent project to generate a business plan and a new TSCS project the following year.The Plaster Magic® conditioner is used prep the plaster and lath prior to injection of Plaster Magic® adhesive and to consolidate areas down to the lath in need of patching. The marketing plan has helped Plaster Magic's monthly sales revenue grow to 10x what they were when the project started. One year later Big Wally's is doing better than ever. Initiate Search Advertising - The team set up a google adwords account to start creating plaster repair advertisements such as the one below:.Develop Website PR - The team contacted and sent sample product to high impact websites to generate links and traffic.The new site focused on simplicity, usability, and searchability. Update Website - The team created a sample website to be distributed to the web designer.The team recommended and executed 3 key steps. The TSCS team conducted in-depth analysis and customer interviews (plasterers, do-it-yourself customers and contractors). Big Wally's wanted to get the word out to its target audience (plasterers, contractors and DIYers) and determine which steps would be most effective in growing revenues. Plaster Magic is the product that provides a real solution. Enough to repair 3 linear feet of plaster crack. This is a very small kit for those minor repairs. P roblem Definitionīig Wally's had a highly regarded plaster repair product, very satisfied customers and some great publicity (see video), but needed help creating an effective marketing strategy. Plaster Magic - A plaster additive converting traditional plaster mortar into professional mix. For the smallest projects here is the kit you have been asking for. The product has been featured on several home improvement shows, including This Old House, and is extremely popular among current clients. makes a plaster adhesive called Plaster Magic that repairs cracked plaster walls better than current plaster repair methods (screws and plaster washers). Business Summaryīig Wally's, based in Brattleboro, V.T. Big Wally's Plaster Magic is the ultimate plaster repair adhesive used by contractors and DIYs to repair cracked and loose plaster walls and ceilings.
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